TOURISM AUTHORITY OF THAILAND: MISSION
The TAT’s mission is to promote Thailand as a tourist destination to potential visitors worldwide, while also supporting the development of the Kingdom’s tourism industry. It also encourages domestic travel for Thai people to better understand and appreciate the wide and varied natural features, cultures and attractions that the Kingdom offers. Tourism is important for generating sustainable economic growth and providing jobs and income for millions of Thais, ensuring a higher quality of life.
To achieve its mission, the TAT develops and implements proactive marketing and communications strategies based on exhaustive research. The aim is to increase share of large, mature markets as well as develop new niche and growth markets to attract more high-quality tourists to Thailand.
TOURISM AUTHORITY OF THAILAND: MISSION
The TAT’s mission is to promote Thailand as a tourist destination to potential visitors worldwide, while also supporting the development of the Kingdom’s tourism industry. It also encourages domestic travel for Thai people to better understand and appreciate the wide and varied natural features, cultures and attractions that the Kingdom offers. Tourism is important for generating sustainable economic growth and providing jobs and income for millions of Thais, ensuring a higher quality of life.
To achieve its mission, the TAT develops and implements proactive marketing and communications strategies based on exhaustive research. The aim is to increase share of large, mature markets as well as develop new niche and growth markets to attract more high-quality tourists to Thailand.